Viber×OpenAI NOW IN YOUR CHATS
Mean it.
Send it.
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01 · Strategy

Every chat has a distance in it. Now there's a button for that.

The hard part of a chat was never typing. It's the wrong word, the other language, the 312 you missed. OpenAI in Viber clears the way, so every message actually reaches them.

D
Danaonline
Find the words
I can't believe you forgot. Again.
ok. fine. whatever.
I'm sorry. I should have remembered. Can we talk tonight?
Find the words · OpenAI
M
Grandma MariaLisbon
Translate
Saudades, meu amor. Quando é que vens jantar?
Missing you, my love. When are you coming for dinner?
Translated from Portuguese · OpenAI
F
Family14 members
Summarize
312unread messages
Catch up in 3 lines
  • Friday dinner moved to 8pm.
  • Noa got the job.
  • Grandma wants you to call.
Summary · OpenAI
Y
Yonibrother
Ask anything
What do we get Dad for his 60th?? Ideas by tonight
3 ideas: a vinyl of his first album, a cooking class for two, a framed map of every home we lived in.
Ask anything · OpenAI

My strategy

Launch OpenAI in Viber as a feeling, not a feature.

01The problem

Every AI launch looks the same.

Sparkles, robots and feature lists, all promising “smarter”. But people don't want more AI. They want to get through to someone.

02The strategy

Sell the moment, not the model.

Everyone knows the moment: you know exactly what you mean, but something gets in the way. The wrong word. Another language. 312 unread. That gap is what the campaign closes.

03The solution

Put the person first. Let OpenAI carry the weight.

That pause before you hit send: is it the right word? Will they get it? OpenAI in Viber takes that weight off, so you send with confidence. The words stay yours. OpenAI makes sure they land.

02 · Mockup

In the feed.

Built from Viber's own design language: clean, bright, instantly recognisable. In a feed full of AI-looking imagery, something warm and human is what stops the scroll, and it speaks to Viber's people: friends and families who live in their chats. One visual system runs across the landing page, the film, the site and every post, so people recognise the campaign wherever they meet it, and open Viber to try it.

Feed
ViberSponsored

Viber You know what you mean. Now find the words. OpenAI is here, right inside your chats. 💜

03 · Launch film

One film. The whole idea.

The film tells the whole campaign in a single turn: a message you can't get right, one tap, and the words that finally land. Same language, same line, same world as the landing page and every post, so from the first frame people know it's part of the same launch, and see what OpenAI now does inside Viber.

04 · How I made it

How I made it. My workflow.

Blender for the world, After Effects for the edit, Claude for research, copy and this site, and Higgsfield for references. Simple tools, one rule: keep it as clear as Viber.

A · The approach

Why a real 3D world.

The brief asked for a launch that feels human and unmistakably Viber, not another AI campaign. Generated imagery would have looked like every other AI ad in the feed. So I built the world in Blender: a real desk, a real phone, a coffee, a notebook, with Claude scripts speeding up the work along the way. That gave me full control over every frame and kept the look as simple and clean as Viber's own language. Then I brought it all together in After Effects.

01

The world in Blender

One small scene, built once and used everywhere. I kept the shapes soft and the materials matte, with a single warm light and Viber purple on the desk mat. From this one scene came the film, the key visual and every post, which is what makes the campaign feel like one piece.

Blender viewport, room set
Blender modelling, the fine. text mesh
Blender lighting, desk and phone
Blender animation, camera path
02

Tools

Four tools, each with one clear job, all working toward the same simple Viber look.

3D · Modelling & animation

Blender

The brief: launch OpenAI inside Viber as something people feel, not a feature list. I built one small world in Blender, and every frame of the campaign comes from it.

I modelled the desk, the phone and the props in Blender and animated them together with After Effects, including the phone turn that carries the idea. I tested the lighting and the camera on stills first, then rendered the final sequences for the film and the key visuals.

ModellingLightingAnimationRendering

Research · copy · site

Claude

Research on Viber and its audience, the copy, and this site and its code, so the pitch speaks the same language as the campaign.

Edit · finish

After Effects

The edit, the final animation and the colour. One master edit, so every format stays consistent.

References

Higgsfield

Seedream for images and Seedance for video, to build the references. Picking the model shot by shot gave me full control over the look I was aiming for.